I mean - it’s just fashion, right?” posits Adeigbo. Whether they admit it or not, people love to be surprised and delighted in their everyday lives, and clothing as an art form is a wonderful way to do that. You have to be confident in yourself because everywhere you go, people will stare,” she tells TZR over email. “To be a maximalist is about being bold and confident, and having a love of art, print, color, and fun. “The Y2K resurgence certainly unearthed a new love and nostalgia for wild prints and heavy saturation.” And now, he’s observed, “a huge pull toward designers that re-articulating maximalism and kitsch in a super bright way like the late ’90s and early ’00s.” The time spent at home, too, LoCascio adds, “has a lot to do with people embracing loudness and vibrancy, after and during a period of such silence and stillness.”Īutumn Adeigbo, founder of her own vivid eponymous brand, says the maximalist mentality is also an easy one to adopt. On the precipice of a new year, turmoil certainly isn’t over - and neither is the consequent, uninhibited fashion phenomenon it inspired.Ĭolin LoCascio, whose eponymous label is an imaginative celebration of color, documents bold fashion’s timeline in an interview with TZR: “I think for a while, the pendulum swung so far away from maximalism that even brands known for their expressive prints and color had simpler colors in their collections - they had more tonal looks and neutrals than in the past,” he remarks.īut, eventually, minimalism’s reign came to an end, and LoCascio pinpoints it to when a certain heavily-bedazzled and glossy throwback decade took hold of the trend cycle. And judging by the prevalence of vivacious winter trends, maximalist outfits will undeniably be the norm in 2022, too. Laden with turmoil and uncertainty, dressing up became a mood-boosting panacea, of sorts, that reminded people of fashion’s joyful potential. Trips to the grocery store became opportunities to dress to the nines just for the sake of style.
Without the usual water-cooler chitchat, statement collars and novelty sweaters were ways to put a smile on your coworker’s face during Zoom meetings. In a time where there was little to rejoice about, the clothing of 2020 was beautifully imaginative and celebratory.
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